The upcoming #Barbie movie has stirred up substantial excitement, thanks in part to a brilliant marketing campaign by #WarnerBros. The campaign has utilized a range of creative strategies, from a life-sized Barbie Dream House to myriad collaborations, creating an impressive promotion for the film.

However, the Barbie campaign isn’t the sole standout in innovative film marketing. An equally impressive, yet often underrated effort is the Deadpool marketing campaign. For more details around the Barbie Campaign, please check our feature below.

For more details around the Barbie Campaign, please check our feature below.

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Despite operating with a smaller budget than the Barbie campaign, Deadpool’s promotional efforts proved that creative strategies could still yield success. This campaign made clever use of viral videos, humorous memes, and unexpected partnerships.

Marketers with limited budgets should take note of the Deadpool marketing campaign. The campaign shows that it is possible to be creative and successful even if you don’t have a lot of money to spend.

The 2016 superhero film, Deadpool, despite its limited budget, generated significant buzz through an array of ingenious marketing initiatives:

  • They created fake #Tinder profiles for Deadpool.

 

Deadpool Tinder Profile

  • They released a music video for the film’s theme song, “Ashes,” featuring #CelineDion singing over footage from the film (watch the end of it or the behind the scenes version)

 

  • They created a fake #BobRoss painting tutorial that featured Deadpool.

 

  • They replaced movie posters in stores with Deadpool-themed posters.

 

  • They made custom #emojis for the film.

 

  • They even had Ryan Reynolds massage #ConanOBrien in costume with panda tears.

 

  • They released a fake trailer for the film that was full of spoilers.

 

  • They created a series of funny videos that poked fun at other superhero films.
  • They had Deadpool appear in a commercial for #BudLight.
  • They even had Deadpool break the fourth wall and address the audience directly.
  • They created a website where users could create their own Deadpool memes.
  • They released a series of limited-edition Deadpool merchandise.
  • They partnered with #TacoBell to create a special Deadpool-themed menu item.
  • They ran a contest where fans could win a trip to meet Ryan Reynolds.
  • They even had Deadpool appear in a #SuperBowlCommercial.

 

  • They released #Halloween and #Christmas videos- 12 days of Deadpool, they ran a daily campaign with videos, trailers, and other marketing materials.

 

  • Cooperation with #Fox: Used Fox’s other properties to promote Deadpool.
  • Geographic marketing: Released Deadpool-themed map of #NYC and created billboards in certain cities.

We have to also mention this feature for #deadpool 2 with #davidbekham

 

The Deadpool campaign serves as a shining example of how creativity can overcome budgetary limitations. While it may not have had the funds of the Barbie campaign, it succeeded in generating comparable (if not greater) buzz. The campaign’s pillars were:

  • Creativity and originality: Rather than attempting to compete on a traditional level with big-budget superhero films, the Deadpool marketing team opted for innovative and unique strategies.
  • Targeting the right audience: Understanding their audience’s tastes, the team tailored their humor-filled, self-aware marketing to appeal to fans of the character and superhero films.
  • Stimulating conversation: The team aimed to generate buzz around the film through trailers, teasers, and social media content that would ignite conversation.

What do you think, wasn’t this worth an article mention?