Detroit – Building on more than a century of innovation, the Cadillac LYRIQ marks the beginning of a new chapter for the brand – one that is all-electric and redefines the boundaries and limits of mobility and connectivity. Today, Cadillac is laying the groundwork for this brighter future by rethinking the interaction between the driver and the vehicle. This is evident in the all-new Escalade with impressive technologies like the first curved OLED in the industry, the industry’s first AKG studio reference system and Super Cruise.

Join Cadillac on Thursday, August 6, 2020 at 7 p.m. ET for the virtual debut of the Cadillac LYRIQ show car and introduction of the next chapter for the brand. The brand will go behind the scenes and hear from the extraordinary team making Cadillac’s vision a reality.

As Cadillac looks ahead to this momentous reveal, take a moment and view the Cadillac LYRIQ teaser video, which celebrates Cadillac’s spirit of innovation and hope for the future.

Download the Cadillac LYRIQ teaser video here or watch it on Cadillac Arabia YouTube channel.