DUBAI, UAE — June 2, 2026 — Teads, the omnichannel outcomes platform, today announced  a strategic partnership with V, publishers of the fastest growing VIDAA Smart TV platform. The  partnership will bring Connected TV (CTV) HomeScreen inventory to Teads Ad Manager across  the UAE, Saudi Arabia, Qatar, Kuwait, and Morocco. 

The partnership expands Teads’ CTV offering beyond InStream at a time when over-the-top  (OTT) adoption across MENA is accelerating rapidly, with subscribers projected to reach 21  million by 2028 according to PwC research. As viewing behavior evolves, advertisers are  increasingly looking for premium, high-attention environments to deliver measurable impact  within broader omnichannel strategies. 

Available directly through Teads Ad Manager, VIDAA HomeScreen placements give advertisers  access to prominent moments of content discovery at the start of the TV experience through  immersive display, interactive, and high-impact 3D creative formats designed specifically for  Smart TV environments. 

The integration also makes it easier for advertisers to activate, optimize, and measure CTV  campaigns alongside the rest of their media investments through one unified workflow, further  positioning CTV as a core part of modern omnichannel advertising strategies rather than a  standalone channel. 

“CTV is quickly becoming one of the most important environments in omnichannel advertising,  but many advertisers still face fragmentation across activation, measurement, and creative  execution,” said Kellie Hanley, Senior Director, Business Development, MEA at Teads. “By  integrating VIDAA HomeScreen inventory into Teads Ad Manager, we’re simplifying access to  high-attention TV environments while helping brands connect CTV more seamlessly with the  rest of their media strategy.” 

VIDAA inventory activated through Teads is already demonstrating the strength of HomeScreen environments globally, with early attention results showing Attention per Mille (APM) scores  above 6,500. These results were measured through Teads’ exclusive Lumen attention  measurement for CTV HomeScreen, now available in MENA through Teads Ad Manager at no  additional cost, giving advertisers a clearer view of audience engagement and the quality of big screen exposure. 

“V is focused on creating intuitive, content-first Smart TV experiences that make it easier for  viewers to discover and engage with entertainment,” said Yaron Tiano, Ads Sales &  Operations Team Lead at VIDAA. “Partnering with Teads allows us to bring our HomeScreen  inventory to market through a trusted platform that helps advertisers create more engaging and  measurable TV experiences.”

Since launching its global CTV offering in 2023, Teads has activated more than 4,000 CTV  campaigns worldwide, continuing to strengthen its position as a leading omnichannel platform  connecting premium media, creative, and measurable business results. 

VIDAA HomeScreen inventory is now available through Teads Ad Manager across the UAE,  Saudi Arabia, Qatar, Kuwait and Morocco. Contact your Teads representative to start your  HomeScreen campaign today.