Posts by tag
Social Media
Unlocking Brand safety on Social Media: Myths & Realities
A lot has been said and written about viewability and brand safety in the world of digital display advertising over the past 5 years. When advertisers and brands started to…
On-Air: Branding TV Channels In The Digital Era
The TV landscape is changing, no longer defined and differentiated by its broadcast platform, as other content providers crossover into multi-platform models forcing TV to reposition itself in…