Kantar – Page 2 – The Brand Berries

Opinions

Modern Marketing Dilemmas: Is Brand Differentiation An Effective Way To Reduce Customer Price Sensitivity?

8 minute read

Latest

TV Advertising Embraces Digital In Kantar’s Creative Effectiveness Awards 2022

5 minute read

Opinions

Modern Marketing Dilemmas: What Role Does Brand Play In The Consumer Decision Journey?

8 minute read

Opinions

Who’s Laughing Now? Let’s Stop The Decline Of Humor In Advertising, By Kantar’s Polly Wyn Jones

6 minute read

Opinions

The Art Of Brand Strategy And How To Get It Right, By Kantar’s Mary Kyriakidi

9 minute read

Latest

Kantar’s Media Trends And Predictions 2022

5 minute read

Opinions

Unpack The Ingredients For Media Success In Egypt With Media Reactions From Kantar

7 minute read

6 minute read

Opinions

Tracking For Brand Growth: The Magic Formula

October 23, 2021
by Mary Kyriakidi

By: Mary Kyriakidi Global Thought Leader at Kantar Discover the tracking elements that drive brand equity: what metrics to include, which data sources to combine, and how frequently to measure…

Opinions

Revealed: The Top-Ranking Media Channels And Brands In 2021

5 minute read

Opinions

The Art of Conversation in Marketing

3 minute read

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