Posts by tag
Experience
Competing Through Brand Experiences: Q&A With Wavelength’s Darren Coleman
The key to effective brand management is creating a positive and memorable brand experience for customers. A Brand experience is the ecosystem that exists around a brand or product, manifested in the sensations,…
The Rising Power of eCommerce In Boosting Brands’ Experiences: Q&A With McCann London’s Karen Crum
One of the significant business model developments encouraged by digital renaissance is the birth of digital marketplaces, professionally known as ‘eCommerce’. The rise of eCommerce came with an entire evolution…