Celebrating The Inclusivity And Playfulness Of The Tech Unicorn Brand Through Wayfinding And Spatial Graphic Design

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10 Mistakes Consumer Goods Companies Make When Expanding Into New Geographies Or New Categories

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Purposeful Brands : An Old Concept Relevant In The New Age, By Vikram Korde

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Strategists Deliver Crucial Value To Brands But Talent Shortages Are A Concern 

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A Reflection on the First Moment of truth… what you know & what you think you know?!, By Sally El Akkad

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General Motors Middle East Reports Promising H1 Results, Celebrating a 60% Increase in Q2 Sales from Q1

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Marketing Mix Modeling Is Your Means To Leverage Your Marketing Budget, By Mass Analytics’ Dr. Ramla Jarrar

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4 Tips To Leading Digital Transformation, By SMC’s Nader Bitar

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Modern Marketing Dilemmas: How Should Your Brand React When Prices Are Going Up?, By Kantar’s Mary Kyriakidi

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Which Brands Are Nailing Their TikTok Strategy?, By Nour Hamam

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