17 March 2025, UAE – StickyGinger adds another prestigious global name to its fashion and lifestyle portfolio with Marks & Spencer MENA, operated by Al-Futtaim Group, winning the PR retainer for the GCC.

Following a highly impactful 2024, StickyGinger is ready to deliver even more compelling stories and campaigns, solidifying its reputation for exceptional work that resonates deeply with Middle East’s audiences.

Taking on Marks & Spencer MENA as a client for the first time, StickyGinger will oversee storytelling, influencer activations, events, regional campaigns, and press shows, aiming to elevate the brand’s presence in the region and support its growing footprint. With a proven track record of working with global brands like Levi’s, PUMA, Spinneys, Pizza Hut, and more, StickyGinger brings a wealth of expertise in understanding what captivates the audience, initiate conversations and build reputation.

“We’re incredibly proud to partner with Marks & Spencer MENA and the Al-Futtaim Group,” says Kiera Purdue, MD of StickyGinger. “As a British-owned agency, this partnership is a huge win for us, and we’re proud to have been selected for our creative thinking, award-winning approach and omni-channel expertise. With over 50% of our team Arabic-speaking with a presence across key GCC markets, we’re in a great position to connect with local audiences in a way that truly resonates. Marks & Spencer has such a strong legacy in retail, and we can’t wait to help tell its story and boost its presence as the go-to brand for fashion, beauty, home, and food in the region.”

After a competitive four-month pitch process, StickyGinger is now set to amplify Marks & Spencer’s diverse offerings, strategise new launches in the pipeline, and create campaigns that spark excitement across the region. As Ramadan has arrived, the agency will focus on introducing the Marks & Spencer’s new collections for the occasion and establish the brand as an international one-stop-shop destination for clothing, beauty, home essentials, food, and café experiences, that caters to every need and want.