Dubai, September 2024 – SQUATWOLF, the pioneering homegrown fitness and gym wear brand, celebrated the grand opening of its first-ever store in Dubai Mall next to Reel Cinema on the 2nd floor with a record-breaking squat challenge that took the region by storm.

In the lead-up to the monumental store launch, SQUATWOLF issued the “Beat Yesterday’s Squat Record” challenge, igniting a fierce competition among influencers, fitness enthusiasts, and fans. Participants were tasked with completing as many squats as possible in 60 seconds, pushing their limits in true SQUATWOLF spirit. The top 10 performers earned the honor of joining the brand’s co-founders, Wajdan Gul and Anam Khalid, in officially opening the store.

Wajdan Gul and Anam Khalid, Co-founders of SQUATWOLF, commented: “This squat challenge embodies what SQUATWOLF is all about – pushing boundaries, creating unforgettable experiences, and empowering our community. Opening our first store in Dubai Mall is a significant achievement, but the energy and dedication of our pack are what truly makes it special.”

With thousands of participants and the challenge going viral across social media, SQUATWOLF’s innovative approach to community engagement propelled the brand to new heights. The buzz around the store opening and the record-setting squat challenge solidified SQUATWOLF’s position as a global fitness powerhouse rooted in the region.

As always, SQUATWOLF continues to push the envelope, bringing cutting-edge gym wear and bold experiences to its ever-growing pack.

Be sure to visit to new store located in Dubai Mall, and stay tuned for more exciting updates from the brand.