Dubai, United Arab Emirates, September 5, 2021: Listening is everything and Spotify is all about highlighting the unique ways in which listeners connect with music. With over 365 million users and more than 70M tracks as well as 2.9M podcast titles to pick from, there is a wealth of audio content to discover and billions of playlists for listeners to soundtrack their daily moments. To celebrate the listeners that make up the platform’s unique community, Spotify brings its latest campaign #ShowYourPremium. The made for the UAE multi-channel campaign seeks to capture the spirit of the country’s youth, celebrating how individuality and self-expression come to life through what they are listening to on Spotify Premium.

 

While Spotify recently revealed its Summer Songs Lists which showcased the songs that kept listeners company this summer, #ShowYourPremium explores the moments that make the Generation Zs who they are through an exclusive hero film that chronicles a day in their lives with Spotify’s very own trap anthem, “Show Your Premium”.

“At Spotify, we’re always looking to speak to our audience in a manner that is heartfelt, authentic, and true to their unique lived experiences. Authenticity is at the core of everything we do and we hope our listeners love the track,” said Souraya Atallah, Growth Manager for the Middle East and Africa. 

Whether you are one-part Arab trap and two-parts Hip Hop or one-part K-pop and two-parts rock, there is music on Spotify that will reflect you. 

Campaign credits: 

Marketing agency –  ‿And Us Dubai