For many people in Egypt, music is part of the daily routine — whether you’re on the move, waiting your turn, or trying to tune out the noise. But when mobile data runs low, even listening to your favorite songs can feel like a trade-off.

That’s where Spotify’s Data Saver feature comes in. It helps listeners keep enjoying their music while using up to 90% less data — no need to compromise between saving data and staying connected to the sounds they love.

To raise awareness about this feature, Spotify is launching a new campaign in Egypt starting May 20, built around a simple message: keep your music, save your data.

Everyday Moments, Familiar Feelings

The campaign centers around everyday moments that many people will find familiar — when your data is running out and suddenly everything around you feels louder, busier, more distracting. The campaign brings these scenes to life through two locally inspired TVCs:

TVC 1: Microbus
A young man is enjoying music on his commute when the 80% data usage warning appears. His playlist cuts off, and the bus around him becomes a blur of noise and chatter. He taps Data Saver, and the music returns — bringing a bit of calm back into his ride.

TVC 2: Clinic
A girl waits in a crowded clinic, tuned into her music, until her data nearly runs out. The music stops, and she’s pulled into a loud, one-sided conversation. One tap on Data Saver, and she’s back in her own space, listening in peace.

Bringing It to Life Everywhere

Beyond the TVCs, the campaign will appear across social media, radio, OOH, influencers, and online video — featuring local artists and curated playlists. Each execution highlights how Spotify fits into people’s daily lives, offering a simple solution for when data is limited but the need for good music isn’t.

Spotify is always looking for ways to improve your listening experience. That means making it easy, accessible, and mindful of the things that matter most, like data use.

Because no matter where you are, music should be accessible.