Cairo, Egypt FP7McCann, the leading creative agency in Egypt, proudly announces the promotion of Sondos Effat to the esteemed position of Managing Director, effective immediately.

With an illustrious 14-year tenure at FP7McCann Cairo, Sondos has consistently demonstrated exceptional leadership and strategic prowess.

Sahar Zoghby, CEO of MCN Cairo says, “Sondos Effat’s journey within FP7McCann Cairo has been marked by outstanding achievements and a steadfast commitment to excellence. Having excelled in various roles within Account Management, she ascended to the role of General Manager five years ago, where her strategic acumen and business leadership skills shone brightly. Her ability to navigate client relationships seamlessly and build secure connections has positioned her as a notable figure in the Egyptian advertising industry.

Tarek Mikans, FP7McCann MENAT CEO endorses the promotion commenting, “throughout her career, Sondos has earned the trust of both the strategy and creative communities, solidifying her reputation as a respected and influential professional. Her promotion to Managing Director is a testament to her dedication, expertise, and significant contributions to the agency’s success. FP7McCann Cairois poised for continued success under Sondos Effat’s leadership, and her promotion marks a significant milestone in the agency’s journey

Sondos Effat expressed her excitement about the new role, stating, “I eagerly anticipate leading the next chapter of the FP7McCann Cairo story, creating more history with the strongest team in Egypt.”