Communication Strategy & Plan, Social Media Management, Development of Social Content, Event Branding, Film Production, Media Buying and Event Management all featured within the scope

Dubai – United Arab Emirates, 19 April 2023: The Middle East’s leading digital agency, SOCIALEYEZ has successfully completed a fully-fledged campaign and social media management strategy for this year’s GOV GAMES 2023, which resulted in significantly increased engagement, followers and awareness of the event.

Launched in 2018 by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council, the GOV GAMES mirrors the nation’s ambitions and achievements to inspire people to come together and work toward one goal. Made up of 8 obstacles, the GOV GAMES tests the mental and physical aptitude of people from across the UAE. Teams are invited every year to celebrate teamwork, determination, diversity, and tolerance. GOV GAMES challenges everyone to redefine what is possible and push beyond their perceived physical and mental strength. Through collaboration, people from different backgrounds can work together, invest in their diversity and talents, and get stronger.


The campaign included a variety of communication collaterals, including Communication Strategy & Planning, Creative Execution, Event Branding, Film Production, Media Buying, Event Management, and Social Media Management and Development of Social Content, which SOCIALEYEZ managed from January 1 right through to the final event on March 2 to 5.

The team cohesively helped to spread the key messages of the GOV GAMES and deliver them through various creative and innovation executions across branding, marketing collateral and thrilling social media videos.

The impact resulted in over 6.6 million views across Instagram, Twitter, Facebook and TikTok, culminating in a reach of over 5.2 million with a staggering 17.7 million impressions across the four key social media channels.

Tarek Esper, Managing Director at SOCIALEYEZ, said:It’s been an honour to be part of such a major event as GOV GAMES 2023, and an extraordinary win for us at SOCIALEYEZ to showcase just how talented our team is in creating a fully-fledged communications strategy. We are incredibly proud of the work we produce and to see such an increase in followers and attendees at this year’s event proves that our integrated communications formula provides the key to success.”

The Middle East’s leading digital agency, SOCIALEYEZ are powered by a team of highly skilled and experienced strategists and content creators, adept at boosting engagement for a number of clients such as Du, Canon, RTA, DP World, Dubai Municipality and Dubai Future Foundation. More information can be found by visiting: