Dubai, UAE, 20 July 2020 – Snap Inc. has announced the launch of Snapchat’s Minis partnership and in-App meditation experience with Headspace, the best-in-class platform providing guided meditations, animations, articles and videos aimed to improve the health, happiness and mindfulness of the world.

The newest feature provides Snapchatters with expert resources related to emotional and physical well being, while offering daily meditations and tools to help Snapchatters check-in with their friends and stay healthy. 

During times of stress, connecting with friends and having moments of relaxation and mindfulness, have never been more important. By putting resources front and center where friends already meet and share, Snap’s Headspace feature will provide a safe space for friends to practice meditation and mindfulness exercises, and use these new tools to send encouraging messages to positively boost friends in need.

Hussein Freijeh, General Manager of Snap Inc., Middle East, said: “Snapchat is deeply committed to the wellbeing of our community. From the beginning, our goal was to give Snapchatters a place where they felt comfortable expressing themselves with their close friends and finding support.”

First announced at Snap Partner Summit last month, Snap Minis are a new way for developers to bring bite-sized experiences to Snapchat. Snap Minis are utilities designed to integrate within conversations on Snapchat, so coordinating between friends is faster than ever. 

“We have a deep and guiding belief that technology should be designed for humans — not the other way around. Our core innovation, ephemeral messaging, reflects that approach — encouraging the kind of natural, spontaneous conversation people have with their close friends in real life,” added Freijeh.