Famed Beverage Launches As Part Of Brand’s Global Expansion
Dubai, United Arab Emirates – 16 December 2021: PepsiCo is bringing its global energy drink, Rockstar to the UAE, following its acquisition in 2020, offering those who have the grit and determination to make things happen — the energizing boost they need to stay fueled-up!
Rockstar offers hardworking hustlers and go-getters a winning formula, rich in Vitamin B, ginseng and taurine, as well as ingredients that provide an energy boost like caffeine and guarana that reignite their drive to embrace their full potential.
Aamer Sheikh, President and General Manager at PepsiCo, Middle East, North Africa and Pakistan, said: “We’re very excited to launch Rockstar in the UAE as we meet the rising consumer demand in the energy space. The UAE has consistently proved to be a market of possibilities, potential and opportunities, powered by strong achievers, hard workers and dreamers, and we’re proud to bring more choice to consumers in the region. No matter what you’re hustling for, we believe that achieving your goals – big or small – comes from having the grit and determination to keep going. Rockstar gives you the energy boost you need to step into the spotlight and succeed.”
Rockstar champions the ‘Life is your stage’ mantra, giving everyone a chance to unleash their inner hustler and celebrate their progress.
Rockstar’s Original flavour is now available across major retailers in the UAE. For more information, please visit Rockstar Arabia on Instagram.
