• This new best-in-class app developed by KingEclient for Riyad Capital delivers a better customer-centric experience and positions Riyad Capital as a market leader in this dynamic environment.
  • With the aim to consolidate Riyad Capitals investment products into an all-in-one platform, the app makes trading more enjoyable and intuitive for experienced and newbies investors

Riyad, July 5, 2023 – Driven by the pandemic and by the emergence of new user-friendly digital trading platforms, the number of individuals who participate in the stock market has been seeing explosive growth over the last years. In this context, Riyad Capital, the investment arm of Riyad Bank, and KingEclient, a VMLY&R company with over 12 years of experience in UX and digital transformation, have worked together to create a new mobile trading application that consolidates Riyad Capitals investment products into an all-in-one platform. 

 

Based on a deep exploration of the local market context and user’s needs, KingEclient has helped Riyad Capital to define a best-in-class user experience that makes thereby boosting the bank’s brand awareness and engagement levels, and ultimately increasing traded volumes. Riyad Capital app introduces innovative functionalities and unique features for making trading more enjoyable and intuitive for all types of trades, from experienced investors and institutional investors, as well as for newbies who are just getting started with their investment journeys.

“When Riyad Capital presented us with the challenge of creating this application, we did not hesitate to apply all our market knowledge in the financial sector in terms of user experience and digitalization processes. With this best-in-class app we have reinforced Riyad Capital brand purpose to attract new digitally savvy generations of traders while making trading experience more enjoyable for everyone”, claims Gerard Lorente, Head of Banking at KingEclient.

The app is already available to be downloaded in the Apple Store and Play Store.