United Arab Emirates, 5 June 2023: Rise Studios, an entertainment company driving investment in content from regional markets, appoints Rasha Audi as Senior Insights Manager. With over a decade of experience in media and research insights, Rasha brings a wealth of expertise and leadership to Rise Studios. Rasha’s remit will be focused on leveraging data analysis to guide content development that reflects the most prevalent, and emergent, audience and content trends. Specializing in market analysis, media landscape, and audience understanding, Rasha possesses a deep understanding of industry trends that adds to the already impressive lineup of media industry expertise and leadership that formed Rise Studios in 2022.

Commenting on the appointment, Amanda Turnbull, CEO of Rise Studios said, “We are delighted to welcome Rasha to the Rise Studios team as our Senior Insights Manager. Her strategic mindset, proven track record in market research, and ability to leverage data-driven insights will be invaluable in shaping our content strategy and enhancing our understanding of the market and audience preferences.” 

Rasha Audi has an impressive and eclectic background in the media industry, with experience across various sectors including technology, media, FMCG, automotive, and government businesses. In her previous roles Rasha has worked with major broadcasters and publishers, and led on developing and executing regional insights strategies while working closely with global stakeholders and cross-functional teams. Her ability to translate data into compelling narratives and her dedication to staying ahead of industry trends have earned her a reputation as a trusted advisor in the field.

“I am excited to join Rise Studios and contribute to the company’s continued success. I look forward to leveraging my expertise to deliver impactful insights, drive audience engagement, and support the company’s growth initiatives”, said Rasha Audi.