Creative Agency of the Year (MENA & KSA): Leo Burnett 

Media Agency of the Year (MENA): Zenith

Media Agency of the Year (KSA): Spark Foundry

Dubai, United Arab Emirates, 07 June, 2024: Publicis Groupe Middle East took centre stage at the recent Smarties MENA and KSA awards shows which recognised the most effective modern marketing across the region, by sweeping the Creative Agency of the Year and Media Agency of the Year categories.   

The Groupe nabbed a total of 59 awards, comprising 23 Gold, 29Silver, and 7 Bronze plus the only two MENA Best in Shownods for Leo Burnett and Zenith. Awards were nabbed across a diversity of categories Brand Activism and Social Impact to Personalisation and Experimental/Innovation Technology, representing a cross-section of award-winning work across the region spanning UAE, KSA, Egypt and Oman.

Bassel Kakish, CEO, Publicis Groupe Middle East & Turkey said “Effective modern marketing is not just about reaching audiences but about creating memorable, impactful campaigns that resonate. Our success at the MMA Smarties MENA & KSA is owed to our talent driving this excellence and is a testament to the trust our clients place in us, allowing us to craft award-worthy work that stands out in a competitive landscape.” 

These successes can be attributed to the Groupe’s ‘Power of One’ model which facilitates seamless collaboration across different agencies, resulting in integrated and impactful campaigns.