Dubai, United Arab Emirates, 12 September 2024 – Publicis Groupe Middle East, the region’s leading marketing, communications, and transformation network, and Columbus Digital, an AI-powered executive leadership strategy execution platform and consultancy, have announced a strategic partnership aimed at delivering a consultative, strategy-led approach enhanced by AI insights to drive business and marketing transformation. This collaboration is set to elevate clients’ transformation agendas and significantly enhance organisational performance, efficiency, and business agility.

Addressing a critical challenge faced by many organisations—executing large-scale strategies and meeting performance goals amidst transparency and alignment issues—this partnership leverages Columbus Digital’s smart platform. Clients will benefit from a solution that ensures sustainable returns, value generation, and revenue optimisation through measurable impact, continuous support, and cutting-edge AI-driven insights to radically improve executive leadership decision making. By integrating Columbus Digital’s platform with Digitas and Publicis Sapient’s marketing and business transformation solutions, this collaboration provides a unique competitive advantage. It opens new areas of value creation, delivering clear ROI for each investment.

Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey commented, “Our partnership with Columbus Digital marks another bold step towards our AI agenda, which includes diversifying our capabilities to unlock new transformation opportunities. Combining Publicis’ marketing and business transformation expertise with Columbus Digital’s advanced AI platform enables us to offer clients a powerful offering to drive exceptional business performance.”

Kat Gref, Managing Director, Columbus Digital said,“This partnership marks a pivotal moment as Columbus Digital and Publicis Groupe Middle East unite to redefine the landscape of business performance. Our collaboration is fuelled by the convergence of game-changing AI capabilities and deep industry expertise, setting a new benchmark for strategy execution and business transformation. We are excited to integrate our AI-powered strategy execution platform with Publicis’s transformation expertise, enabling organisations to achieve their ambitious goals with precision and agility.”

Designed to empower C-suite executives—including CMOs who seek to measure their marketing ecosystem, CEOs aiming to scale strategies across their organisations, and board members needing enhanced visibility—Publicis Groupe Middle East and Columbus Digital have developed a robust consultancy-led solution backed by AI-driven technology. By leveraging insights from Columbus Digital’s smart platform combined with Publicis’ expertise in transformation, organisations are equipped with the tools necessary to execute and deliver on their strategy and broader business vision.