Dubai, UAE, 20 October 2020 – Publicis Groupe MEA today announced the departure of Kamal Dimachkie, Chief Operating Officer Publicis Communications– UAE and Lower Gulf, a senior executive who joined Leo Burnett in February 1985. The Groupe has appointed Samer Shoueiry to assume the COO role in conjunction with his current responsibilities as the Chief Digital Officer, Publicis Communications Middle East from December 1, 2020. Dimachkie’s decision comes after 33 years with the Groupe. He will leave his current position on December 31, 2020 and continue to act in a consultative capacity until June 2021 thus ensuring a smooth business transition for our people and clients.

  • Kamal Dimachkie
  • Samer Shoueiry

Dimachkie is stepping down after an illustrious career spanning three decades of leadership and accomplishment in international and regional markets including the United States, Lebanon, Saudi Arabia, Bahrain, Kuwait and the UAE to explore other options outside the Groupe. 

Raja Trad, Executive Chairman at Publicis Groupe MEA said: “I respect Kamal’s decision. He has been a friend and a colleague for over three decades and not just I but the entire Publicis Groupe family will miss him. His tenure at the Groupe has been characterized by a clear commitment to values that are central to our philosophy. Kamal’s adept leadership propelled the agency to new heights – we won more than 250 accolades and added numerous international and local clients to our roster. I want to thank him for his immeasurable contribution to the Groupe and wish him all the best for his professional future.”

Dimachkie said: “Leo Burnett and Publicis Groupe have been my life for the past 33 years, and I am proud to have been a part of a glorious journey during which I have had the opportunity to serve the company in different roles in six countries, to have contributed to numerous clients and raise the bar internally and within the industry. Part of this has been the joy of working with a wonderful team and leadership, whom I have partnered with, learnt from and shall forever call my friends and brothers in arms. I am grateful to have lived the glory days of advertising with one of the best agencies in the world, and to have worked with some of the most inspiring and creative people. I look forward to working with Samer on the upcoming transition and wish him success in his new role.”

Samer Shoueiry has 21+ years of experience across business, design and innovation, he has consistently delivered robust performance in Publicis’ Experience Design and Experience Strategy, founded the agency’s Social Content Lab and played a key role in cultivating digital design thinking across the region. 

Commenting on the appointment, Trad said: “Samer has a record of leadership and value creation, deep experience in generating groundbreaking brand experiences – as well as a focus on strategic design, innovation excellence and a strong technological footing. I look forward to continue working closely with him to drive our digital transformation in the region, and support the spread of innovation through investments in our people, technology, platforms and tools. Together, we will ensure that we continue to move our business forward in the Connected Age through a data-led, digital-first approach.”

Shoueiry further added: “Kamal has built a strong foundation for future growth, including strengthening our team and expanding our scope of work. The current climate has accelerated digital transformation globally and we are looking at a future where online and offline coexist to augment costumer experience in an interconnected brand universe. E-commerce is a necessity, digital equities are your flagship stores, search and social your new outdoor. With this new beginning, I will focus on further strengthening our creative strategy-to-results development to offer the best consumer centric-experiences and build brand value.”