Dubai, 25th October — The Public Relations and Communications Association in the Middle East and North Africa (PRCA MENA), has today announced BPG Group as its latest corporate member. 

BPG (formerly Bates PanGulf, a WPP company) has helped brands transform, succeed, and win in a changing world for over four decades. BPG’s ‘digital first, integrated by intent’ positioning and innovative solutions deliver success for an exceptional portfolio of clients across the GCC.

Melissa Cannon, International Director at PRCA MENA, said:

“We are delighted to welcome BPG Group as the newest member of PRCA MENA family. Their experience and dedication align with our core mission, which is to drive progress in the realm of public relations and communications throughout the MENA region. We look forward to working close on projects and collaborations.

Avi Bhojani, Group CEO, BPG said:

“We look forward to being a part of PRCA MENA’s vibrant community, and further strengthening our PR capabilities with knowledge building, the free-flowing exchange of ideas and opportunities for collaborations through this platform. Even as the regional PR industry continues to transform in exciting new ways, our shared vision and values will prime us for long-term success.”