Abu Dhabi, UAE – November 25, 2024 – Place Communications has launched Place Advisory and Public Affairs, led by Rachel Maycock as Managing Partner. This new practice will provide strategic communications and public affairs services, leveraging Place Communications’ extensive experience with governments and non-profits.

Place Advisory and Public Affairs will develop stakeholder-nuanced strategies and public awareness campaigns, drawing on Place Communications’ work with the UAE, Egypt, Australia and UK governments, as well as global non-profits including UN agencies. The new practice aims to support the rapid growth of the private sector in the UAE and the Gulf region by offering agile and responsive public affairs strategies to navigate regulatory changes and stakeholder priorities.

Radwa Allabban, Founder & Managing Director of Place Communications, emphasised the importance of stakeholder engagement. Allabban said: “The role of public affairs is central to companies to engage meaningfully with stakeholders on interests and issues. Place Advisory and Public Affairs provides clients with strategic advice, helps them build business and social capital, through informed engagement with government entities, media, and key interest groups. I am delighted to welcome Rachel Maycock as Managing Partner and look forward to working alongside one of the most experienced public affairs strategists in the UAE.” 

Rachel Maycock, Managing Partner, Place Advisory and Public Affairs said: “There is an impressive pace of change in the region across technology, financial, and social sectors. Place Advisory and Public Affairs aims to bring the world closer to these opportunities through understanding and partnerships, helping clients lead through significant shifts to enhance the region’s reputation and purpose.”