Award-winning Dubai-born burger brand invites fans across the UAE, Bahrain, Qatar, and Egypt to join its mission of giving back through Pickl Giving

Dubai, UAE — 11/03/2025 – Pickl, the region’s homegrown cult-favourite burger brand, has launched a month-long Ramadan campaign dedicated to fostering community, generosity, and solidarity across its four core markets: the UAE, Bahrain, Qatar, and Egypt. 

Known as Pickl Giving, the campaign builds on the brand’s ongoing #BeLocal mission, which has highlighted initiatives ranging from delivery rider appreciation to environmental cleanups. This Ramadan, Pickl is taking its commitment to new heights with The Art of Giving, inviting customers to share how they want Pickl to give back to the community. Whether it’s helping those in need, supporting local projects, or spreading kindness, Pickl aims to turn these ideas into action and share the impact with everyone. The month-long campaign will also feature volunteer activities and conversations with important voices across the region to celebrate the true spirit of Ramadan. 

Steve Flawith, Founder and CEO of Yolk Brands (the hospitality group behind Pickl), said “Giving back to our community has always been at the heart of what Pickl stands for. Ramadan is a time for reflection and kindness, and this year we’re excited to invite our entire Pickl family across the region to share how they want us to give back — whether it’s supporting a local cause, spreading kindness, or helping those in need. Together, we can turn these ideas into action and truly make a difference.”

Celebrating the Meaning of Ramadan

To bring The Art of Giving to life this Ramadan, Pickl has launched a stunning brand piece that embraces the spirit of the holy month, exploring what Ramadan means to communities across the region. Conceptualised, shot, edited, and executed entirely in-house by Yolk Brands, the campaign spans four countries and has been embraced by Pickl’s franchise partners across the region. Built for the community, the campaign aims to spark meaningful conversations around giving back and the power of shared experiences during Ramadan.

To bring the campaign to life, a series of key individuals, including high-profile Emirati, Khalid Al Ameri, the CEO of Snoonu Hamad Al Hajri, and Reem Alzayani, the Corporate Communications and ESG Director of Alzayani Investments, plus many more are participating in a special launch video, highlighting the importance of giving back during Ramadan.

The video captures personal reflections on what the holy month means to them, highlighting the power of communities coming together for a common cause. These stories will be shared across Pickl’s social channels, sparking meaningful conversations about the significance of Ramadan for individuals from all walks of life.

Pickl Giving Initiatives Calendar

Pickl’s lineup of Ramadan activities across its four markets include:

Pickl UAE: 

  • Iftar for delivery riders
  • Desert clean up 
  • Clothing donation 
  • Food donation to iftar tent 

Pickl Qatar 

  • Blood donation
  • Iftar for delivery riders
  • Cornish clean up 
  • Food donation to iftar tent 

Pickl Bahrain

  • Iftar box donation 
  • Pickl ghabga
  • Food drive 

Pickl Egypt 

  • Food donation to orphanage 
  • Iftar box donation 

How to participate in the Art of Giving: PicklGiving.com

A key aspect of The Art of Giving is community participation. Pickl is inviting customers across the region to share how they’d like to see the brand give back. Whether it’s supporting local projects, or helping those in need, Pickl is ready to turn ideas into action. Supporters can visit www.picklgiving.com to share their ideas and learn more about the campaign. The more detailed the suggestion, the better! 

Join the Pickl Community During Ramadan

Pickl invites everyone – loyal guests, new customers, or general burger enthusiasts – to take part in these Ramadan initiatives, whether by volunteering at a cleanup, donating goods, or sharing meals with those who need them most. Follow @pickl.mena on Instagram or keep your eye on the Pickl Giving website for weekly updates, inspiring stories, and volunteer opportunities.