Starcom Egypt joined hands with P&G as one of their learning partners for their inaugural national university student competition.

Cairo, Egypt – June 11, 2024: Procter & Gamble (P&G), in collaboration with the AUC El-Khazindar Business Research and Case Center, School of Business AUC, recently celebrated the tenth anniversary of its campus program. Over the past decade, this initiative has provided students with invaluable opportunities to gain essential skills and a comprehensive understanding of vital industry sectors

This year, the program featured a national university student competition, with more than 200 students from top universities across Egypt participating in a unique and enriching learning experience. It was an exceptional case study competition that went far beyond the typical school project. It aimed to empower undergraduate students by providing them with a comprehensive 360-degree overview of key business areas.

During the three-day event, students engaged in activities designed to:

• Discover Their Potential: Encouraging students to explore and unleash their unique talents and abilities.

• Identify Career Paths: Providing insights into various career options to help students make informed decisions about their futures.

• Develop Key Skills: Enhancing critical skills such as problem-solving, critical thinking, and communication through interactive workshops and real-life case studies.

As a key learning partner and long-time collaborator with P&G, Starcom, part of Publicis Groupe Middle East, played a crucial role in enriching the program. Their expertise and mentorship provided students with deep industry insights and practical guidance. Ahd Talaat, Head of Starcom Egypt, provided valuable viewpoints during a panel discussion, emphasizing the intricacies of media buying and its significance in modern business strategies, adding depth to the students’ understanding andenhancing their overall learning experience.

Over the last few years, the annual campus programme has experienced a notable surge in popularity, driven by its multifaceted approach to skill development. This initiative provides students with a unique platform to refine their skills, learn from industry experts, and chart their path towards success in today’s competitive landscape.