(27 Jan 2021, Dubai, UAE) On the back of the success of the 508, PEUGEOT unveiled its all-new 508 GT in the GCC with an online film. Inspired by the region’s love for cars and poetry, the film highlights the journey of a man, crafting the perfect poem for “Aziza”, his new 508 GT. 

 

As he channels his inner poet, and begins to jot down ideas for “Aziza”, we can see the sporty, 508 GT’s sleek and seductive shape start to appear in the frame through his rose-tinted glasses.

“Aziza” celebrates the love of the automobile in the region. From the 508 GT’s powerful 1.6 litre turbo charged engine that outputs 217 hp and 300 Nm of torque, to its unique and aggressive design language, it is a car for car enthusiasts and brings to attention the age-old coming together of man and machine.

Taghrid Oraibi, Head of Marketing and Communications at PEUGEOT in the GCC, said “Car enthusiasts around the world have a special relationship with their cars. They pamper them, accessorize them and even name them. With “Aziza”, PEUGEOT combines the love of poetry with the love of cars leading to a special, binding bond between the man in the film and his car.” 

“Aziza’ is now live and can be watched via YouTube