23 September, 2025: Panda, one of the Kingdom’s most trusted and established retailers, has entered into a partnership with Liquid Havas Market, the omni-commerce arm of Havas in the Middle East, to manage and enhance Panda App – the retailer’s rapidly expanding eCommerce platform.

The partnership marks a pivotal step in Panda’s vision to contribute to Saudi Arabia’s growing economy and to the Kingdom’s ambitious Vision 2030 agenda. As eCommerce becomes one of the fastest-growing sectors in the region, Panda is strengthening its position at the forefront of this digital transformation. 

By expanding the scale and sophistication of Panda App, the retailer is not only enhancing its own digital capabilities but also setting new standards for how millions of shoppers in Saudi Arabia discover, engage with, and purchase products online. 

This collaboration underscores Panda’s commitment to innovation and its role as a key driver in shaping the future of retail in the Kingdom.

Through this new partnership, Liquid Havas Market will oversee all aspects of Panda App content and digital merchandising ecosystem. This includes developing engaging, shopper-centric product imagery and descriptions for the app and ensuring brand consistency across the platform. In addition, Liquid Havas Market will deliver seamless, data-driven shopper journeys by designing eCategory Management toolkits for key categories, giving shoppers a more intuitive, reliable, and enjoyable online experience.

This structured and centralized approach ensures consistency, efficiency, and quality across Panda App, enabling vendors to seamlessly showcase their products while enhancing the overall consumer experience.

Sachinn J Laala, CEO of Liquid Havas Market, said: “Our exclusive collaboration with Panda Appis a milestone in advancing the Kingdom’s eCommerce landscape. Panda App has demonstrated extraordinary growth and ambition, and Liquid Havas Market is proud to support this vision by delivering world-class content, data management, and creative capabilities. Together, we will raise the benchmark for how brands connect with consumers online in Saudi Arabia.”

Ahmad Chehade, CMO of Panda, added: “Partnering with Liquid Havas Market reflects our commitment to investing in digital transformation and reinforcing Panda Online Channel as a leading eCommerce destination. By consolidating content management and product data under one expert partner, we are creating a more efficient ecosystem for our vendors and a more consistent, seamless journey for our customers. This partnership underscores Panda’s role as a pioneer in shaping the future of retail in the Kingdom.”

Panda App represents the digital retail arm of Panda, offering customers access to the full breadth of the retailer’s portfolio online. Over the past twelve months, Panda App has recorded exponential growth, quadrupling its business performance in 2025 compared to 2024. Today, the platform attracts more than 10.5 million annual visitors, making it one of the most significant digital commerce destinations in the Kingdom. This growth trajectory has been accelerated by Panda’s adoption of advanced technology solutions, including a newly integrated backend engine with Ocado, with preparations underway to launch the full Ocado stack in the coming months.

The collaboration between Panda and Liquid Havas Market demonstrates a shared commitment to innovation, operational excellence, and customer-centricity, reinforcing Saudi Arabia’s position as a fast-growing hub for digital commerce in the region.

For more information, visit www.liquidhavas.com