Is Your Brand Relevant?: Behind The Scenes of Prophet’s China Brand Relevance Index
Relentlessly relevant brands inspire us and move us to action. They make smart, bold moves that amaze customers, push competitors out of consideration, and – at times – define entirely…
NAS Trends: An Egyptian Brand That Keeps Trending By Putting Customers In Charge
As the political scene in Egypt unraveled between the years of 2011 and 2013, the Egyptian community witnessed a huge shift, perhaps the fastest in its modern history, in public…