Unlocking Brand safety on Social Media: Myths & Realities
A lot has been said and written about viewability and brand safety in the world of digital display advertising over the past 5 years. When advertisers and brands started to…
The Last Brand Standing
Why having a solid “social game” is key to surviving in business Having a solid social game is becoming a determining factor for anyone earning the title of sole survivor. We…
The Gift Of Mom
Mother’s Day in the Middle East is celebrated on March 21. With mothers as its primary buyers, starting March 21, Babyshop, a leading children’s retailer in the Middle East, has…
PHD Named EMEA Media Network Of The Year
Dubai | 17 March 2019 – PHD, part of Omnicom Media Group, has been named as Campaign’s inaugural EMEA Media Network of the Year, following a year that saw the…
Competing Through Brand Experiences: Q&A With Wavelength’s Darren Coleman
The key to effective brand management is creating a positive and memorable brand experience for customers. A Brand experience is the ecosystem that exists around a brand or product, manifested in the sensations,…