12 April 2022, Dubai, United Arab Emirates – Omnia, the region’s leading digital transformation agency, appoints Nasri Nasr as Executive Director of Digital. 

Nasri joins Omnia with over 20 years of experience under his belt in complex digital transformation, strategy & implementation across the region, Nasri will be leading Omnia’s digital practice, while bringing a strong track record of working with global and regional brands, such as Mercedes Benz, Swarovski, IKEA, Emirates Airline, Emirates NBD, Majid Al Futtaim, and Yas Island.  

‘I am delighted to be joining Omnia to drive growth through tactical-strategic delivery programmes and developing the team,’ says Nasri. ‘ I’m passionate about the end user and how the impact of digitalization can improve the overall customer experience and deepen brand relationships, in addition to driving awareness, conversions, and revenue to businesses. With Omnia being a home grown independently owned agency, we can rapidly adapt and change our approach to suit changing customer and market needs, which brings a new level of excitement. Combining my passions and expertise, I am confident in the growth of the digital practice and delivering the best results for our clients.’ 

Adam Booth, Managing Partner of Omnia, says ‘ We’re very excited to welcome Nasri on board in his executive role to aid the global growth of the agency. For nearly two decades we’ve partnered with customers around the world to transform their brands and navigate the complexities of digital brand technology. Nasri’s experience reflects this and I am certain that the team, clients and the brand will thrive under his leadership.’ 

Boiler Plate 

Omnia is one of the Middle-East’s leading brand and digital agencies, and is focused on creating engaging digital experiences through customer centric design craft and a strong technical know-how. Omnia utilise the world’s most advanced Digital Experience Platforms to deliver digital transformation and drive business growth.  Based in the UAE for almost two decades, Omnia has seven offices worldwide. Our team of specialists have helped architect a whole ecosystem of thriving global brands.