Samsung Electronics MENA is pleased to announce the promotion of Omar Saheb to Regional Vice President of Marketing and Online Business. In his new role, Omar will continue to lead, motivate, and inspire marketing and online teams across the MENA region, driving growth and innovation. He will oversee the strategic direction and growth of the online and eStore business while elevating Samsung’s customer-centric marketing strategies.

With over 20 years of experience in Marketing Management, Business Strategy, Consumer Insights, Digital Marketing, and Leadership, Omar has held key positions at Kellogg’s and P&G before joining Samsung. Throughout his career, he has successfully implemented impactful strategies that have enhanced market presence and driven brand development. Omar has also demonstrated success in leading award-winning customer-centric digital transformations and delivering growth in complex matrix environments.

As Regional VP of Marketing and Online Business, Omar’s strategic vision, leadership, and passion for driving growth, crafting compelling brand narratives, and fostering consumer loyalty will continue to propel Samsung Electronics MENA to new heights.