Ten Nike runners ran beneath the Burj Khalifa, pushing themselves to the limit and going the distance, to light up the iconic landmark in celebration of Nike’s latest running drop

April 19, 2025 – Dubai, United Arab Emirates: To celebrate the arrival of the new Nike Vomero 18, the brands most cushioned running shoe to date with the tallest stack height in the franchise’s history, the world’s tallest building was lit up. To mark the big moment, ten Nike runners from across the Emirates took on a disruptive relay challenge beneath the Burj Khalifa. Each runner pushed their limits to go as far as they could in ten minutes, collectively unlocking the iconic vision. 

The challenge began at 6:30PM on Friday 18th April, as Nike runners including Farah Majed, Saeid Ahmad, and Jade Griffiths stepped on a custom-built treadmill platform positioned directly in front of the Burj Khalifa, putting the shoes to the test. With real-time progress tracked on 360-degree LED screens and an electric soundscape driving the pace, the atmosphere turned into a celebration of movementfor the crowds gathered downtown, celebrating the team effort of the runners and the launch of Vomero 18 in the city.

The larger-than-life animation displayed on the Burj Khalifa highlighted the all-new Vomero 18 – Nike’s latest innovation built for runners seeking comfort, support, and performance. Engineered with soft, lightweight ZoomX foam stacked above responsive ReactX foam, the unique midsole construction delivers Nike’s biggest cushion yet, designed to elevate everyday runs.

The Nike runners ran for a symbolic ten minutes each, as the bold activation teased Nike’s upcoming 10 DAY / 10K Challenge, kicking off on April 25 at Kite Beach Point Zero. Runners across Dubai are invited to put the Vomero 18 to the test through curated events, trial runs, and a dedicated Strava Challenge. Participants will have the chance to win exclusive prizes, including a trip and race entry to the Copenhagen Half Marathon.

For more information, visit www.nikevomero18dxb.com.