UAE, 03 MAY, 2024: Today the MMA revealed the shortlists for the SMARTIES MENA and SMARTIES KSA Awards.

The annual programmes honour the most effective modern marketing across MENA and KSA, celebrating creativity and shining a light on innovation in marketing excellence. 

The esteemed SMARTIES 2024 jury of 106 industry leaders evaluated a record number of entries. SMARTIES MENA recorded a 36% increase in the number of entries compared to last year, demonstrating the exceptional quality of work being produced in the region. The inaugural KSA SMARTIES saw entries from both in house and agencies for work produced in the Kingdom of Saudi Arabia. 

The SMARTIES evolve with modern marketing as the industry innovates each year. The awards focus on the latest innovations in e-commerce, social media, and MarTech, enabling excellence in business results that have a positive impact on people’s lives. As a result, the category names and descriptions have been updated to align with the latest industry trends. SMARTIES 2024 finalists will be awarded across six channels including: Marketing Impact, Purpose Driven Marketing, Impact Media, Emerging Technology Marketing, E-commerce Marketing and Creative.

Melis Ertem, Managing Director, MEA & Turkey, MMA Global: “SMARTIES MENA and SMARTIES KSA feature 30 categories each, including several revamped ones, with the goal of honouring campaigns that serve as a beacon for the future of marketing. This year, we have witnessed many pioneering and visionary campaigns. My heartfelt congratulations to all the shortlisted nominees for their diligent efforts and innovative marketing strategies.”

SMARTIES trophy categories include Bronze, Silver, Gold and Industry Awards.  The SMARTIES MENA gala will take place at The Rixos, JBR on the evening of May 30th, 2024 with The SMARTIES KSA taking place at Hyatt Regency Olaya, Riyadh on the evening of June 2nd, 2024 

You can view the SMARTIES MENA shortlist here 

You can view the SMARTIES KSA shortlist here