MiQ, a global leader in programmatic media, announces the appointment of Wassim Mneimneh as the new Managing Director for the MENAT region. Mneimneh brings over 17 years of dynamic experience in the digital media scene, having worked with notable companies such as DoubleVerify, TikTok, Connect Ads and Nielsen.

Mneimneh’s extensive career spans diverse roles, beginning with MCN group as a media planner and later contributing to the success stories of multinational corporations like Nielsen, Tiktok, and most recently, DoubleVerify. He achieved a significant milestone being a pivotal part of positioning DoubleVerify as the go-to measurement provider in the MENAT region. 

Mneimneh’s role at MiQ will focus on market expansion, building a formidable presence in MENAT, and fostering strong relationships with both brands and agencies across the region. 

“I am thrilled to embark on this journey with MiQ as their MD for the region,” said Mneimneh. “My goal is to not only grow the business, but to establish a solid and impactful presence for MiQ, covering the diverse and dynamic markets of the region. Together, we will navigate new horizons and deliver innovative solutions to our clients.”

MiQ is committed to growing and fostering its business unit in MENAT, servicing the region with its robust programmatic tools and products.

“We are incredibly excited to have Wassim join us as Managing Director of MENAT,” said Lee Puri, Global Chief Growth Officer and Co-founder, MiQ. “MiQ has been operating in the region for almost three years, and Wassim’s appointment is a testament to our ongoing commitment to shape MiQ as the leading programmatic media partner in MENAT.” 

Mneimneh officially assumed his role on 1st of January this year. His immediate plans include orchestrating market presence initiatives, forming strategic alliances, and aligning MiQ with the unique needs of the MENAT region.