Dubai, United Arab Emirates, 4 January 2024: Majid Al Futtaim Lifestyle, a leader in lifestyle retail across the GCC, has announced the opening of two new lululemon stores in the Middle East, expanding the total store count to 20 in the region. Nestled in Dubai’s dynamic urban hub City Walk, the 20th store features an immersive lululemon studio, the first of its kind in the region and follows the launch of a shop-in-shop at THAT Concept Store, Majid Al Futtaim Lifestyle’s own multiband destination in Mall of the Emirates. The new openings add to the Company’s portfolio of six lululemon stores in the UAE.

The City Walk launch marks a pivotal moment in Majid Al Futtaim Lifestyle’s regional expansion journey for lululemon and alignment with the brand’s ambitious “Power of Three x2” global growth plan, which calls for a doubling of the business from 2021 net revenue of $6.25 billion to $12.5 billion by 2026. The key pillars of the plan are product innovation, guest experience, and market expansion and the growth strategy includes a plan to double men’s, double direct to consumer, and quadruple international net revenue relative to 2021.

Commenting on the new store opening, Fahed Ghanim, CEO, Majid Al Futtaim Lifestyle, said: 

“In 2015, Majid Al Futtaim Lifestyle embarked on a transformative journey with lululemon, bringing the global athletic apparel leader to the Middle East. Today we proudly announce the opening of our 20th store at City Walk and celebrate the launch of the shop-in-shop in our very own THAT Concept Store, a testament to the brand’s phenomenal success in the region.” 

“Over the last three years in particular, the brand has achieved impressive double digit growth in the region, owing to its popularity and resonance with the Middle East’s growing fitness culture. This reflects the unwavering commitment of both Majid Al Futtaim Lifestyle and lululemon to redefine the local athletic apparel landscape through the brand’s transformative products and unique community-led approach.”

This year alone, lululemon hosted more than 100 community events across the region, bringing together more than 6,000 fitness enthusiasts to prioritise physical, mental, and social wellbeing. The brand offers a head-to-toe solution in performance apparel and footwear guided by its unique and proprietary innovations, including the popular Align™ Pant, which has achieved regional sales of more than half a million units this year. 

The elevated lululemon shop-in-shop space at THAT Concept Store in Mall of the Emirates takes over the ground floor of the two-floor space. The brands embody a perfect synergy, as lululemon’s luxury sportswear collections resonate with THAT’s premium consumers, who seek to blur the lines between performance, fashion, and formal wear apparel. 

Marking a milestone as the 20th store in the Middle East, the City Walk lululemon location in Dubai spans 599 square metres and offers a unique shopping experience that blends contemporary, creativity, movement, and community. The store also features a lululemon studio, the first of its kind in the region, offering a variety of sweat classes including Yoga, High-Intensity Interval Training (HIIT), and much more. This engaging studio space is set to inspire and empower customers to elevate their fitness journeys and embrace a holistic approach to wellness. 

Established in Vancouver in 1998, lululemon has since grown into a global brand, opening 14 net new company-operated stores during the quarter, ending FY23 Q3 with 686 stores globally. lululemon’s impressive growth in the Middle East, in partnership with Majid Al Futtaim Lifestyle, highlights the brand’s dedication to delivering innovative products that blend fashion and function, empowering individuals to live an active and healthy lifestyle. 

For more information on lululemon Middle East stores or to shop online, visit lululemon.me