Dubai, 20 September 2023: Leo Burnett MEA, a leading advertising agency under Publicis Groupe has been appointed the ‘Power of One’ Lead Agency for PUMA, one of the world’s leading sports brands, covering Creative, Media Buying & Planning and PR.  

The ‘Power of One’ is an approach which consolidates the capabilities of the Groupe into a seamless offering.  Through this model, Leo Burnett will draw upon the expertise and talent of the Groupe to provide an integrated marketing solution for PUMA. This includes market strategy, creative communications, media campaigns, brand and product positioning and PR.   

Commenting on the partnership, Nathalie Gevresse, CEO of Publicis Communications UAE said, “We resonate strongly with PUMA’s values of performance and innovation, so we’re thrilled to partner with a brand we can push the boundaries with. Fuelled by the ‘power of one’, we will look to further elevate and expand the PUMA brand across the region through disruptive creativity, impactful consumer engagements and media that scales.” 

“Leo Burnett’s proven track record and deep understanding of this market make them the ideal agency partner of choice to help us amplify the PUMA brand and help us better connect with our consumers.  Their unique ‘Power of One’ proposition will allow us to leverage the best of data, creativity and tech to deliver impactful campaigns and further strengthen our position as a leader in the sports industry,” said Murat Dulge, Head of Marketing, PUMA Middle East.

Leo Burnett was appointed Agency of Record after a competitive pitch process involving multiple agencies. The agency’s robust creative approach and strategic thinking earned them the appointment.