Riyadh, Saudi Arabia, 22 April, 2025 – Landor, world-leading brand experts, is pleased to announce the appointment of Basim Asaad as Managing Partner, KSA.

Based in Riyadh, Basim will focus on strengthening and expanding Landor’s relationships with clients across the Kingdom. Working closely with teams in Dubai and London, Basim will play a pivotal role in establishing optimal structures and processes to effectively serve key clients.

With over 15 years of experience spanning both agency and client-side roles, Basim brings unparalleled expertise in project management, marketing, communications, and branding. His career highlights include his involvement in the groundbreaking launch of NEOM during his tenure at VML (formerly known as VMLY&R at the time), where he delivered exceptional results that shaped perceptions of the ambitious Saudi mega-project.

Basim has held leadership positions at renowned global and regional agencies such as Havas, Extend the Ad Network, and Ways Marketing Solutions, where he served as Chief Operating Officer. His deep understanding of the Saudi market, combined with his strategic acumen in brand development and operations, makes him uniquely positioned to drive Landor’s growth in the region.

“Basim is a smart, results-oriented leader who embodies the spirit of collaboration and innovation,” said Mariagrazia De Angelis, Landor’s General Manager for the Middle East and Africa. “As a proud Saudi national from Madinah, Basim’s insights into the local landscape and creative industry will be invaluable as we continue to strengthen our presence in the Kingdom. We are thrilled to welcome him to the team.”

Christian Schroeder, Landor’s Global President, said: “Saudi Arabia is undergoing an extraordinary transformation, driven by Vision 2030 and its ambition to become a global leader in economy, technology, and culture. This market presents unique opportunities for brands to create meaningful impact by understanding local nuances and delivering tailored solutions. Landor’s commitment to the Kingdom reflects our focus on empowering clients to navigate this dynamic landscape with clarity and purpose. By appointing Basim Asaad as a Managing Partner in Saudi Arabia reinforces investment in the region and ensures we are well-positioned to support our clients’ growth and success in this pivotal market.”

Commenting on his appointment, Basim said: “I am honored to join Landor, a global leader in branding, at such an exciting time for Saudi Arabia’s transformation. I look forward to working alongside the talented teams in Riyadh, Dubai, and London to deliver impactful solutions for PIF, Vision 2030 programs, and other key clients across all sectors in the Kingdom. Beyond brand-building, we are committed to empowering and nurturing Saudi talent, sharing our expertise to develop the next generation of branding leaders who will drive the Kingdom’s creative and economic evolution. Together, we will create brands that inspire, innovate, and resonate deeply with audiences across the region.”