Dubai, July 2023: International communications agency, Q Communications, has recently been appointed to spearhead SHOEMART’s social media management, driving engagement and elevating awareness of the popular lifestyle brand within the GCC in the digital realm.

Landmark Group’s SHOEMART is the largest retailer of footwear and accessories in the Middle East, with a world of brands for men, women, and children. Founded in the UAE in 1990, the brand has 178 stores across the region with a range of in-house brands such as Duchini and Céleste, and leading international brands such as Kappa, Adidas and Skechers. 

Q Communications’ digital marketing strategy aims to drive customers to SHOEMART stores and e-commerce platforms by organically growing its social media presence and community through impactful and targeted campaigns promoting the diverse offerings of the brands. 

Additionally, engaging and targeted campaigns will be activated such as the ‘Back to School’ campaign this summer, promoting the brand’s footwear collections geared towards children, as well as the ‘Kappa Padel Shoes’, boosting Kappa’s line of athletic padel footwear, set to launch in September.

In addition to this, a thorough performance strategy is in place for SHOEMART. Recently, a teaser for the Haadana Collection was unveiled that was strategically aimed towards men in the UAE and Saudi Arabia. The campaign was a resounding success, resulting in a reach of over 3 million unique accounts and being viewed over 8.5 million times across the GCC, attaining an additional recall lift rate of 25%. 

Managing Partner at Q Communications, Katie Harvey, comments: “We are thrilled to welcome SHOEMART to the Q Communications portfolio. This collaboration marks a significant milestone for Q as we embrace the world of footwear fashion. We are eager to execute our creative ideas and create captivating digital experiences, propelling the brand’s social media presence to new heights.” 

Q Communications’ roster of digital accounts includes locally and regionally renowned brands such as Rotana, Splash, Costa, Topgolf Dubai and MMI, to name a few.