Madrid, April 16, 2024 – In a strategic move to solidify its position in the Middle East, Interbrand, the world’s leading brand consulting firm, is proud to announce the appointment of brand expert, Claudine Tass, as Client Director for the region. 

Bringing over two decades of rich experience in brand development, Tass’s expertise spans both agency and client-side roles, setting the stage for an enhanced partnership dynamic with Interbrand’s premier clients.

Situated in Riyadh, Tass will champion Interbrand’s regional endeavors, showcasing the firm’s dedication to nurturing and advancing the brand narratives of some of the most influential companies in the Middle East. Her hiring comes at a pivotal time, as Interbrand celebrates over ten years of shaping the brand landscapes of industry giants such as stc, AlHilal, anb, SPL, Al Rajhi Bank, NBK and Dubai Holding, along with a host of other notable names in the business.

“Claudine’s induction reflects a continued commitment from Interbrand to the thriving Middle Eastern markets. It’s a testament to our ongoing dedication to guiding brands and building relationships through their transformative journeys towards unprecedented growth. The region’s dynamic market landscape is one of the most exhilarating globally, and we are thrilled to co-create futures brimming with potential,” stated Nancy Villanueva, CEO of Interbrand Middle East.

Tass, a Lebanese native, initiated her career as a Graphic Designer after her academic tenure at Notre Dame University-Louaize. Her journey through advertising and branding has been marked by significant contributions to brand management within leading entities, including NEOM, Soudah Development, and Saudi Artisanal Company, in Saudi Arabia since 2015.

Interbrand’s bolstered commitment to the Middle East underscores its readiness to be at the forefront of brand innovation and leadership in a region characterized by rapid growth and transformation.