Madrid, December 16th, 2020.- Interbrand announces the appointment of Eduardo Íñiguez to Executive Growth Director, Iberia & Middle East, a promotion from his previous role as Business Development & Marketing Director of Interbrand Madrid. 

In his new role, Eduardo will continue to report to Nancy Villanueva, CEO Iberia & Middle East at Interbrand. As Executive Growth Director, Eduardo will lead the brand consultancy’s expansion and growth in the Iberian Peninsula and in the Middle East.

Since joining Interbrand’s Strategy team in 2006, Eduardo has been involved in countless branding projects for Spanish and international clients such as Iberia, British Airways, McDonald’s, Coca-Cola, Telefónica, Movistar, Repsol, Orange, CaixaBank, Desigual, Iberdrola, Bankia, Banco Santander, etc. 

Eduardo’s most recent accomplishment has been successfully leading Interbrand’s growth in the Middle East, where he has actively contributed in branding assignments for leading brands such as Saudi Arabia Olympic Committee, General Sports Authority, Dubai Holding, Savola Group or Air Arabia, amongst others.

His appointment to Executive Growth Director, Iberia & Middle East, reinforces Interbrand’s strategic position in these markets and strengthens the firm’s mission to accompany clients in defining and reaching their ambition to create Iconic Moves that allow them to anticipate consumer expectations, while achieving growth for their brands and their businesses.

Nancy Villanueva, CEO Iberia & Middle East, Interbrand, stated: 

“We are facing an unprecedented era in which our clients are striving to increase their relevance in an always-changing and challenging market. We rely on Eduardo to lead Interbrand’s growth in the regions where he has helped consolidate Interbrand’s position so successfully”.

Eduardo Íñiguez, Executive Growth Director, Iberia & Middle East, Interbrand, stated:

“I understand this new phase as a unique opportunity to continue learning and to drive Interbrand’s trajectory in this era of continued disruption. Brands are more important than ever; therefore, our challenge, as strategic partners of our clients, is and will be to give them the confidence to drive bold movements that increase the value of their brands and the growth of their businesses,” said Iñiguez.