United Arab Emirates, 2 November 2022: Instinctif Partners, a EMEA business communications consultancy, is proud to announce that Zena Afara, Consultant, and Vanessa Dawson, Communications Manager are winners of the MENA Next Generation PR World Cup 2022.

The PR World Cup Competition is a challenging competition, where participants are asked to deliver a PR campaign within 48 hours, demonstrating a comprehensive understanding of a brief set by an NGO. Winners are selected based on successfully meeting detailed requirements including the potential for impact, clarity of the idea and delivering on objectives.

The campaign Vanessa and Zena developed brought together the strategic thinking and creativity needed to resonate with audiences in a highly competitive space. They challenged intrinsic bias and perception through poignant, strategically placed messages inciting a call to action.

Monika Fourneaux, Head of PRCA EMEA said, “This year, all groups delivered interesting campaigns and a lot of thought has gone into creativity and strategy. Congratulations to Vanessa and Zena for their excellent achievement! I wish you all the very best and good luck in the final round of the competition.”

Samantha Bartel, the Managing Partner and CEO of Instinctif Partners MENA, said, “We are very proud of the campaign ideated by Vanessa Dawson and Zena Afara and applaud the creativity and passion reflected in their submission. This exciting competition celebrates the best in PR and it is inspiring to see the fantastic work developed by our young and dynamic team, who are our next generation of leaders.”

Amel Osman, Associate Partner of Instinctif Partners MENA, said, “The MENA region is rich in creative talent, and it is a focus amplifying diversity of this very talent that will culminate in great work. We welcome opportunities where talent from the MENA region have the opportunity to represent Instinctif Partners on a global platform.”

Vanessa and Zena will compete internationally, representing MENA at the ICCO PR World Cup 2022 on 7th of November, where the winners will be announced at noon GMT on the 17th of November.