Full-funnel media partnership to accelerate customer acquisition and brand trust for Saudi Arabia’s fastest-growing digital bank.

MONDAY, SEPTEMBER 21, 2026, RIYADH, SAUDI ARABIA: Initiative, part of Middle East Communications Network (MCN) in the MENAT, part of Omnicom, has been appointed the media agency of record for D360 Bank, Saudi Arabia’s fully licensed, Shariah-compliant digital bank. The appointment follows a competitive multi-agency pitch and encompasses an integrated media mandate, further reinforcing Initiative’s growing momentum across some of Saudi Arabia’s most ambitious sectors.

The partnership was formally marked with a signing ceremony at Money20/20 Riyadh on 15 September 2026, representing a milestone in the collaboration.

D360 Bank has established itself as one of the Kingdom’s most compelling fintech success stories – acquiring more than 3.4 million customers in under eighteen months since commencing operations in 2024, and redefining digital banking for a new generation of Saudi consumers built on principles of fairness, transparency, and accessibility.

The new mandate comes as Saudi Arabia’s financial sector reaches an inflection point. Under Vision 2030, digital banking has evolved from an emerging category into an increasingly competitive terrain, where growth demands the precision to connect data, media, and customer experience in ways that deliver measurable outcomes. Initiative’s proprietary ‘Trust Engine’ sits at the centre of the mandate: a full-funnel, performance-driven framework designed specifically for competitive, regulated categories to build credibility, drive consideration, and deliver sustained business growth.

Rayan Alturki, Chief Commercial Officer at D360 Bank, said: “D360 Bank was built on the belief that banking should be simpler, more accessible, and more rewarding for every customer across Saudi Arabia. Everything we build — from our products to our services — is shaped around what our customers need today and what they’ll expect tomorrow. As we accelerate this growth journey, our partnership with Initiative gives us the media expertise and strategic firepower to bring that customer-first philosophy to life at scale, reaching even more Saudis with the banking experience they deserve. Together, we’re building lasting trust with customers across every corner of the Kingdom.”

Lara Arbid, CEO of Initiative MENAT, said: “D360 Bank has demonstrated in a remarkably short time the scale of ambition shaping Saudi Arabia’s next generation of financial brands. Formalising this partnership marks the beginning of an important next chapter, where our role is to bring together strategic thinking, data intelligence, and performance rigour to translate that strong market momentum into sustained and scalable growth, with measurable business impact at the heart of everything we do.”

As D360 Bank enters its next phase of growth, Initiative brings the regional expertise, intelligence, and performance capabilities to support its ambitions at scale, reinforcing its position as the partner of choice for brands defining the future of the Saudi economy.