Founded by ex-Brazen MENA Director, Alexia Lawrence-Jones, Lex Comms is a full-service PR consultancy specialising in lifestyle brands

Press Release, Dubai, 1st October: Today marks the official launch of Lex Comms, a new, independent, PR consultancy founded by ex-Brazen MENA Comms Director, Alexia Lawrence-Jones. 

With almost two decades experience across the UAE, UK and Europe, Lawrence-Jones, is an award-winning and seasoned PR expert, with extensive global and local experience spanning beauty, health & wellness, hospitality, fashion, fitness, food & drink, FMCG and travel.

At the heart of Lex Comms is one guiding principle – to help brands communicate better. Born out of the belief all brands deserve to be seen, heard and remembered, Lex Comms understands that in today’s fast-paced, crowded market, brands don’t just need to be louder – they need to be clearer, more consistent, and more compelling. 

Designed to help clients cut through the noise with its three-pronged ‘consult, create, communicate’ approach, Lex Comms uses deep-dive insights to hand-craft strategies and stories that focus on clarity over clutter, connection over noise, and results that last.

Specialising in lifestyle, the consultancy partners with brands it genuinely believes in. This ensures every client is represented with conviction, focus and care – creating stronger, more effective outcomes.

Founder Alexia Lawrence-Jones comments: 

“I’m excited to be bringing a new kind of offering to the Dubai comms landscape – one I feel brands need in today’s cluttered world. I launched Lex Comms because I believe the best results come when communication is simple, strategic, and delivered with conviction. Our ethos – ‘communicate better’ – isn’t just something we say, it’s something we live, breathe, and do. At the end of the day, better communication means better business results – stronger visibility, deeper trust, and lasting impact.”

Lex Comms is a full-service PR consultancy based out of Dubai. For more information visit www.lexcomms.com.