Second year in a row as No.1 for IMPACT BBDO, scoring amongst Top 10 in the world.

WARC’s much awaited 2024 Rankings for the Creative 100 are finally out, and IMPACT BBDO for the second year in a row has taken the top spot for the Middle East and Africa. The agency has been ranked as No.7 in the world, moving up two spots from its 2023 ranking of No.9 globally, and is the only creative agency from the region to feature in the Top 50 global list. This is also the first time an agency from the Middle East is listed amongst the Top 10 Global list, twice in two years.

The WARC Creative 100 is a ranking of the world’s most awarded campaigns and companies for creativity. It tracks the results of creative award shows around the world, and acts as a benchmark for creative excellence, allowing marketers to compare their performance with that of their peers.

IMPACT BBDO was also ranked with the No.1 campaign in the Middle East for 2024: AnNahar’s “Newspaper Inside the Newspaper Edition,” which has previously won the Grands Prix at Cannes Lions and Clio Awards. Two other campaigns from IMPACT BBDO feature in the Top 100 campaigns global list: “The Elections Edition,” also for AnNahar, and “Schoolgirl Newscasters” for EBM.

AnNahar Newspaper was ranked the No.1 brand in the Middle East again, and No.14 in the world, beating global powerhouse brands such as Nike, Google Budweiser, Netflix and Volkswagen on the 2024 rankings.

Dani Richa, Chairman BBDO Europe, Middle East and Africa, said, “Seeing our agency in the Middle East rank in the top ten global agencies, for the second year in a row is very much in line with our vision of turning our regional agency into a global player. It is also very rewarding to see three of our campaigns in the top five campaigns in the MEA region. Needless to say that credit goes to our talented people and amazing partners”