During the first half of 2021, the world talked about Aliens and top secret Pentagon documents about UFOs. Media were covering it all over the world and people on social were speculating about it, generating tons of conversation. Do UFO really exist? Are Aliens already among us or are they coming? 
 
IKEA, the biggest furniture retailer of the planet earth, needed to get ready, in case they would like to build their dream home close to us. To do so, we turned the iconic IKEA assembly instructions into instructions for Aliens, changing the usual design and alphabet just to be Alien friendly. Just adding a few elements to the iconic design, it was possible to resonate instantly to a wide audience, both IKEA and Aliens lovers.
 

CREDITS

Group Creative Director: Cristiano Tonnarelli

Copywriter: Toan Mai

Art Director: Eduardo Cesar

Illustrator: Daniel Spacek

Account Manager: Alaa Nour

Account Executive: Haya Dajani

Managing Partner Hadi Ballout

GM Marketing, Communication: Carla Klumpenaar

Regional Campaign Leader: Binita Chowdhury

Regional Digital Marketing Leader: Dina al Sahhar