How Finding Our True Purpose Helped Drive Growth, Creativity, And Happiness At McCann Health
By Karen Kamel, Managing Director McCann Health UAE
What truly makes McCann Health a great place to work? According to Karen Kamel, Managing Director, McCann Health, “It starts with our people, our culture and our ability to rally together to take on every client challenge. It’s this united purpose that helps us deliver outstanding solutions every time.”
Everyone who comes to work with us at McCann Health has an innate desire to be a part of something bigger, to make a real difference.
Our true purpose is rooted in our values. It is, “Using the power of art, science and creativity to make a healthy change in people’s lives.” And we do it using our values of health, humanity and happiness.
Our values are reflected in the way we work, the way we eat together, the way we compete and collaborate as a team. This focus keeps the work environment easy even when deadlines might be challenging
It’s what we practice at the agency and that’s why we’re proud to be the highest-ranking ‘Great Place to Work’ healthcare agency in the region.
Our people are our strength, and we work closely to find the right solutions for our clients. Increasingly, technology and AI are beginning to play an important role in what we do. As the healthcare industry is evolving – we too are doing what it takes to stay ahead.
Healthcare has traditionally been seen to be a category that doesn’t inspire creativity or innovation from a communication point of view due to the amount of regulations and limitations in this domain. But we’ve always believed otherwise.
The pandemic helped change mindsets and drove conversations about the importance of health and healthcare in our everyday lives.
Things like viruses, chronic diseases, immunity, and other concepts became commonplace. But while there has been an interest in health – there’s still a lot of resistance and misinformation. It’s the role of brands to educate people and we see our responsibility as supporting our brand partners in their journey to do so.
We use path-breaking ideas rooted in strategy to get our client’s work noticed by the Healthcare professionals and larger audiences.
There’s still a lot to be done and we won’t be resting on our victories, but continuing to evolve to create a healthier future for our people, clients and patients.
Karen Kamel
Karen is a trained pharmacist and worked in various communication agencies in the MENA region. She started her healthcare communication career with Publicis Group in Egypt, before moving to Germany, where she completed her MBA at the European School of Business. She brings over 18 years of experience in healthcare communication. In 2014, Karen helped launch and successfully led one of WPPs leading health agencies in MENA. In 2018 she joined McCann Health as the GM for the region. Her expertise areas include health and wellness communication for pharmaceutical and consumer brands, public health awareness, promotional and educational communication targeting patients and healthcare professionals across a wide range of Therapy Areas.
