08 NOV: Horizon Holdings appointed Nabil Moufarrej as its Managing Director to lead its Riyadh operation ‘Al-Afak’ through the transformation of Saudi Arabia into a vibrant society, a thriving economy and an ambitious nation, evolved from and centered on Saudi Arabia’s vision for 2030. 

Nabil will join to support and lead the existing team in order to continue the incredible momentum they have built over the last couple of years and keep growing the track record of creating work that drives the economic multiplier for our clients. The agency had already hired a month ago its first Creative Director Michael Habre in Riyadh, whom had already worked in partnership with Nabil in a previous similar role. 


Nabil brings 26 years of communication expertise having worked in some of the most reputable agencies in the region. During his career, he has been known as an agile leader with a hybrid mindset; an innovation catalyst, a firm believer in the digitization, datafication and virtualization of creativity for the purpose of driving business results. 

Tony Rouhana, Vice President of Saudi Arabia said: “Having Nabil part of our family will make us stronger and in better position to lead and manage our ambitions. We’re excited building the Riyadh office with Nabil and Michael to align with the 2030 vision of the Kingdom.”

Nabil Moufarrej added: “I am extremely thrilled to be part of the Horizon Holdings Al-Afak team in Riyadh. I will be leading the office during a period of mind-blowing transformation happening in Saudi Arabia, based on its vision 2030. The transformation in the Kingdom needs to be supported on the communications front, by capable agencies who have taken the decision to continuously enhance their knowledge and skillset and adapt new ones. We, at Al-Afak have combined the power of creativity with the power of data, technology, media and innovation, to offer effective and distinctive creative solutions to our clients, whether in the private or public sectors. Our people, along with the agility, effectiveness, speed and quality of delivery, remain our agency’s key assets.”

Mazen Jawad, CEO of Horizon Holdings concluded: “we’re thrilled to welcome Nabil Moufarrej into this new leadership role, one of our most strategic positions in the region. We believe that Nabil in partnership with Michael, and under the guidance of Tony, will drive the desired agency culture to create work fueled by technology and data to simultaneously activate business and generate greater brand value for our clients.”