Home Centre, a furniture & furnishings retail brand in the Middle East, believes that every home has its own unique story to tell. To bring this purpose to life, the brand had launched a pioneering and thought provoking initiative -“A Dad’s Job” – recognizing and celebrating Arab single moms.

This year, Home Centre has chosen to again address and provide support to families and homes for an untapped and unspoken topic in the Middle East, via a new initiative titled, “The Homecoming”.

A short story – a moving film – titled “Falling in love”, being promoted on the brand’s social media platforms and in-store, has launched the initiative, earning positive sentiments and generating considerable positive stories around the topic.


Activating its purpose of giving every home its own unique story to tell, Home Centre becomes the first brand to ever talk about the controversial and divisive topic of adoption or fostering in the Middle East and in the Arab world, shedding light on the need for loving homes and caring families for the many orphans in the region. 

A digital platform launched in November 2022 on World Adoption Day shares knowledge and content around the topic of adoption or fostering from a well-known psychologist and a well-reputed legal advisory. The platform also provides links to organizations one can contact to learn more about adoption or fostering across the region. Famous influencers who have adopted as well as TV shows will be joining in to support the initiative. Additionally, a unique art exhibition will also be telling stories of children who are without a family or a home.


Creative Agency: Publicis Groupe MENAT – Leo Burnett Middle East

Chief Executive Officer, Publicis Groupe: Bassel Kakish

Chief Creative Officer, Leo Burnett: Kalpesh Patankar

Chief Strategy Officer, Publicis Groupe: Tahaab Rais

Head of Production, Leo Burnett: Shereen Mostafa

Creative Director, Leo Burnett: Kapil Bhimekar

Associate Creative Director, Leo Burnett: Farhan Siddiqui

Senior Manager – Strategy & Insights, Leo Burnett: Anna Sadykova

Senior Producer, Leo Burnett: Judy Lamaa

Senior Manager – Communications Consultancy, Saatchi & Saatchi: Maria Jabbour

Senior Manager – Communications Consultancy, Leo Burnett: Nourhan El Geneidy


Production Company: Publicis Groupe MENAT – Prodigious ME 

Director, Story & Screenplay: Tahaab Rais

Director of Photography: Aeyaz Hasn 

Chief Executive Officer: Sami Saleh

Production Operation Lead: Myriam Abi Wardeh

Executive Producer: Naji Bechara

Producer: Marie Noel Bou Haila

Assistant Director: Remy Haddad

Casting Director: Rita Gergess 

Actors: Basmaa Baydoun and Elias Zayek

Art Director: Charbel Zgheib

Wardrobe: Michella Bteiche

Make-up: Jean Pierre Ghosn

Hair: Fady Aoun

Production Manager: Elie Deek

Focus Puller: Joseph Kfoury

Grip: Elie Eid, GripBox

Production Runner: Hussein Dia

Locations: Picture House Lebanon


Post-Production: Publicis Groupe MENAT – Optix ME

Post-Production Operation Lead: Nayla Chacra

Post Producer: Megan Markel

Editor: Neda Zag, Cold Cutz

Colorist: Karim Mira, LZRD

Online: Eddy Farah

Singer: Alyssa Baker

Music: Seppl Kretz, Gyo Kretz and Michael Bertoldini, Magma Music Agency

Sound and SFX: Chris Atkins and Joe Dickinson, With Feeling


Brand: Home Centre

Chief Executive Officer: Sameer Jain

Head of Marketing and Brand: Siddarth Sivaprakash

Senior Manager Media and Trade Marketing: Atharv Ruparel

Manager Media and Trade Marketing: Hassaan Khan

Assistant Manager Creative and Brand: Deviani Rao

Assistant Manager Creative and Brand: Abbas Nashrulla

Assistant Manager Social Media: Minna Pauly

Senior Executive Media and Trade Marketing: Rinesha Nikam

Senior Executive Creative and Brand: Kamila Walter

Arabic Copywriter: Hala Domlog

Senior Graphic Designer: Allan Cablao

Graphic Designer and Animator: Ronald Patricio