Dubai, UAE – 29 August 2024 – Hisense, a global leader in consumer electronics and home appliances, announced a strategic MEA partnership with Real Madrid, one of the world’s most iconic football clubs, at an exclusive event in Dubai.

The event, attended by Hisense MEA’s President, Jason Ou; Vice President, Ismail Al Hurani, Regional Marketing Director, Fazalur Rahman, and FIFA Legend Ambassador and former Real Madrid player Michel Salgado, was met with enthusiasm by regional media and influencers.

This alliance not only strengthens the connection of Hisense and Real Madrid with their MEA fanbase but also marks a significant milestone for both organizations as they aim to deliver unparalleled fan engagement over the next three years. Renowned for its global success and passionate fanbase, Real Madrid continues to captivate millions in the MEA region. With a roster featuring global icons like Kylian Mbappé, Vinícius Júnior, and Jude Bellingham, alongside a rich history of legendary players such as Cristiano Ronaldo, David Beckham, and Zinedine Zidane, the club continues to solidify its status as a sporting powerhouse.

The partnership will encompass Real Madrid’s men’s and women’s first division teams in all championships, including the UEFA Champions League and the Supercopa de España which will be held in Saudi. Fans in the region will experience deeper connections with the club. 

Creating Unforgettable Moments for MEA Fans

Hisense and Real Madrid are committed to enhancing fan experiences in the MEA region. As part of this collaboration, the two will launch a limited-edition co-branded 100-inch TV, designed to elevate the home viewing experience. This partnership will also introduce initiatives aimed at enriching fans’ engagement with the sport and its broader cultural context, leveraging Real Madrid’s global appeal and Hisense’s technological expertise.

Shared Commitment to Success

This partnership highlights the shared vision of excellence between Hisense and Real Madrid. By combining Hisense’s innovation and quality with Real Madrid’s pursuit of success, both brands aim to create a powerful synergy that will captivate audiences and drive growth in the MEA region.

Jason Ou, President of Hisense MEA, expressed his excitement: “Partnering with Real Madrid, a club with a rich history and passionate fanbase, aligns perfectly with our strategy to connect with consumers through sports sponsorship and elevate the Hisense brand. We look forward to providing MEA fans with engaging experiences and enhancing the football viewing experience through cutting-edge technology.”

Building on successful collaborations with UEFA Euro and FIFA world cup over the past decade, this partnership further deepens Hisense’s connection with communities and commitment to promoting a healthy, active lifestyle. 

For over 50 years, Hisense has led technological innovation, consistently enriching the lives of football fans worldwide. This new alliance with Real Madrid reinforces that mission and showcases a diverse product range to fans across the region.

United by a commitment to pushing boundaries, Hisense and Real Madrid are set to deliver exceptional engagement and value to MEA fans.