Independent Communications Agency Takes on Remit for Cybersecurity Arm of Etisalat Digital

Dubai, UAE – August 26th 2020: Gambit Communications has been appointed as the new PR agency for Help AG, the cybersecurity arm of Etisalat Digital, and the biggest cybersecurity service provider in the region.

The new wins mark a further addition to the Dubai-based independent communications agency’s bourgeoning portfolio of multinational brands, bolstered by a fast-growing team of dynamic bilingual communications professionals. 

Stephan Berner, CEO, Help AG, said: “Help AG is in the forefront of the fast-changing digital transformation eco-system, and we believe in the new digital age which comes with many exciting opportunities in 2020 and beyond. We are delighted to reinforce our positioning as the leading cybersecurity services and solutions provider by entrusting our PR & Communications to Gambit and look forward to their new refreshing approach elevating our brand recognition across the region.”

Jamal Al Mawed, the boutique agency’s Founder and Managing Director said: “It is a fantastic feeling to not only work with such an accomplished brand but to find like-minded clients who appreciate innovative thinking and value our mix of youth and experience. We are truly proud to begin our relationship with Help AG and look forward to telling its stories across the region.”

Following its launch in early 2019, Gambit Communications has quickly established itself as a contender in the Middle East’s communications industry, working with brands such as Fiat-Chrysler Automobiles, Ferrari, The Ritz-Carlton, Meraas, Maserati and Pagani among others.