Co-created by a team of architects, interior designers, and strategy and branding designers, Way Forward Signage Co. provides affordable, beautifully designed and legible signage solutions for the reopening.
July 29, 2020 – Base Design, the strategy and branding firm with offices in New York, Brussels, Melbourne and Geneva, and Nashville-based architecture and interior design firm HASTINGS Architecture have partnered to create Way Forward Signage Co., a platform for designing and sharing signage focused on the immediacy of information pertaining to safety during COVID-19. The goal of Way Forward Signage is to develop signage that focuses on the health and well-being of employees and customers, and that, in so doing, makes it easier for companies to reopen safely. With minimalistic icons and bright colors, these signs are eye catching, directional, and uplift- ing. While there are other signs available in the market place, Way Forward Signage represents a considered, holistic designed approach for signs that will exist as part of everyday lives for the foreseeable future.
“From our own experience of reopening our office and in helping our clients reopen, we saw the need for well-designed and carefully considered signage that encourages the behaviors that will reinforce health and safety,” says David Bailey, Partner at HASTINGS. “We also quickly realized that these signs would be with us, as a society, for some time. Therefore, we need good design to keep the message fresh and present. Way Forward Signage provides signage packages tailored for workplace and other spaces to take the guess work out of adapting our environments to a new normal.”
Way Forward Signage sells packages that are tailored to a variety of businesses, users, and typologies that communicate prescient information for navigating COVID safety requirements. Based not only upon research, but also actual, tested applications, these signs, when applied with a common-sense layout, will lend confidence in sharing spaces with others.
“We were hearing from multiple clients about the need for back-to-work signage,” explains Geoff Cook, Partner at Base Design. “After recognizing that these signs would be more permanent than temporary, a survey of the market offered no intuitive, well-designed options that one wants to live with. We then decided to take matters into our own hands. With Way Forward Signage, our focus is as much on design integrity as it is on promoting optimism, while keeping public health safety information at the forefront.”
Packages are available for purchase at www.wayforwardsignage.com and range from $275 to $795 depending on the specific package selected. Individual signs are also available for purchase.
A percentage of the proceeds will be donated to Direct Relief to support getting protective gear and critical care medications to as many health workers as possible across the U.S.
